Product Marketing Manager

Crafted for ad-led digital publishers across media, Voiro’s cloud-based, configurable ad revenue suite is designed to maximise revenue and streamline operations, all on one intelligent platform. Our mission is enabling media owners to unlock the power of data they already have, to monetize their content sharper.
Voiro’s Revenue Management platform powers some of India’s largest OTT companies specialising in live cricket and reality TV.

Job Description

As a product marketing manager, you will be responsible for marketing programs that drive use of Voiro’s platform to boost adoption and sales.
You should be familiar with baseline marketing techniques and be able to run campaigns to promote Voiro’s features and capabilities.

Responsibilities:

  1. Studying Voiro’s products and their benefits for users.
  2. Working with design, PR and other teams to promote Voiro’s products & features.
  3. Craft compelling messages across marketing channels (landing pages, ad campaigns, emailers, blogs)
  4. Create Sales Collateral for features and products.
  5. Gain insight into customer use of current products, untapped opportunities and buyer personas.
  6. Propose and keep within a budget.
  7. Research and report competitor offerings.

Skills & Qualifications

  1. Excellence in Written & Oral Communication.
  2. 2-3 years of relevant marketing/agency experience
  3. Must possess a strong intellectual curiosity and desire to understand core client pain points and resolve them in a sustainable fashion
  4. Able to make decisions and create internal frameworks for effective vendor management – processes for success, maintaining regular touch points, resource allocation and overcoming obstacles – with minimal supervision
  5. Strong sense of ownership and highly driven work ethic
  6. High Interpersonal Awareness