4 Trends that will Dominate the Indian Media Landscape in 2020 and Beyond
The ‘media and entertainment’ industry is in the midst of a transformation. The quantum of change is more than what we have seen for the last several decades. Digitalization has obviously been the biggest harbinger of change which has led to a perceptible change in how people consume entertainment. Unlike the older millennials who grew […]
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2019 May be the Tipping Point for OTT Adoption in India
Globally, the shift towards OTT has been a definitive one. In the US, for example, the number of households using only OTT services has tripled since 2013, to 14.1 million homes in 2018, as per the VAB report. This number is still small in absolute terms, though, given that a vast majority of US houses […]
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Will 2019 be the Year of Programmatic Advertising in India?
Programmatic advertising isn’t particularly new, especially in developed markets. It has already transformed the world of advertising in advanced markets globally. Most top end and long tail content providers across the globe are leveraging programmatic advertising to get the most from their content inventory. In the US, for example, programmatic advertising as a share of […]
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