Phoenix, by Voiro : Intuitive Engineering & Pixel Perfection

Voiro turns 6 today. In a startup world, that could well be 60, because that’s how time moves – at lightspeed.  Last year, when we looked back, it was all about a team journey. This year, we’re leading with our product. Over the last 6 years, we have walked down various paths to discover, define, […]

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Voiro Turns Data into Audience Intelligence

If ad sales is a tango, here’s how publishers can perfect their technique. Our mission at Voiro is to: Accelerate every media company to be data first.

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2019 May be the Tipping Point for OTT Adoption in India

Globally, the shift towards OTT has been a definitive one. In the US, for example, the number of households using only OTT services has tripled since 2013, to 14.1 million homes in 2018, as per the VAB report. This number is still small in absolute terms, though, given that a vast majority of US houses […]

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Will 2019 be the Year of Programmatic Advertising in India?

Programmatic advertising isn’t particularly new, especially in developed markets. It has already transformed the world of advertising in advanced markets globally. Most top end and long tail content providers across the globe are leveraging programmatic advertising to get the most from their content inventory. In the US, for example, programmatic advertising as a share of […]

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