Live in Concert: One business lesson from Bono in Singapore

If you are a music lover like me, chances are that you too have enjoyed U2’s music. U2 has been a part of our collective consciousness and I still find myself returning to their music, time and time again. U2 has won 22 Grammy Awards and the album Joshua Tree has a special place in my heart, as it does, I am sure in any avid music collector’s heart and collection.

In addition to being a legendary musician, Bono is also a passionate activist, philanthropist, and private equity investor in intellectual property, media, and technology. When he announced his Singapore tour dates, I decided that it was time to head to Singapore, the mecca of South-East Asia to watch U2 live in concert and to explore opportunities for Voiro in the region.

In line with global trends, the advertising landscape of Singapore is also seeing tremendous convergence and consolidation. The confluence of content, influencer marketing, voice search, AI, chatbots to close the loop of last mile fulfilment, and focus on data intelligence has led to a vibrant, innovative marketplace, with challenges and rewards in equal measure.

While in Singapore, I made time to meet some of our coveted future customers seeing as Voiro is on the cusp of expanding outside India. I must say, having exciting plans always makes for interesting sales meetings!

With cord cutting becoming the norm, old world broadcast companies are forced to embrace the digital world and find ways to monetise and leverage advertising so that they can:

  1. Deliver value to advertisers,
  2. Deliver distribution & reach to content creators,
  3. Ensure that consumers are still at the heart of every interaction.

This requires agility – to ensure sales teams remain lean while still increasing volume (and hopefully, yield) from aggregated content networks. It comes as no surprise that Voiro has deep value to offer publishers in the Singapore market based on our ‘been there done that’ experience with the tremendous growth the OTT market has seen India.

Bono said it best: “The reason I like the game of chess is because each move has countless repercussions, but you’re in charge of them. And it’s your ability to see into the future and the effects of the decisions you’ve made that makes you either a good or not a good chess player. It’s not luck.”

Just another thing to love Bono for!

We don’t believe in luck either. You’ve got to create your own. That’s what we believe in and that’s what Voiro helps publishers achieve, by giving them access to tools that allow them to look into the future and predict how their decisions will impact and accelerate revenue.