Customer Success Story : Voiro for Voot!

The Voiro mission is to harness the power of data to track, optimise and monetise ad inventory for OTT players & publishers. Voiro’s platform is a key driver for multiple teams in workflow automation and provides unparalleled intelligence across stakeholders in Sales, Ops, Planning, C- Suite and Finance teams.

Since July 2017, our teams have witnessed transformative results in the advertising sales domain with Voot, a leading OTT player.

  1. Audience Intelligence: A proprietary Sales Forecasting capability layers insights across contending inventory and frequency cap and has resulted in a significant increase of fill-rates. Every booking now meets 100% of its targeted delivery.
  2. Sales Intelligence provides a comparison of advertiser investment budgets over various intervals to highlight potential and incremental revenue opportunities. An additional benefit is complete control, trust and transparency in ad sales.
  3. Buyer Recommendation: Spotlights advertisers that are likely to invest in the Voot audience. This algorithm dices the buying patterns of the customer and the overall ad sales trends and revenue opportunities. We look forward to the increase in advertising revenue as a direct correlation of this feature.
  4. Billing time has reduced from 4 days to 2 hours (on the day of billing) saving finance teams 30 hours per month.
  5. A workflow automation process empower Ad Ops teams in the face of growing business. The Voot team has stayed lean and extremely agile while their revenue has grown exponentially.
  6. We have worked with immense volumes of raw log data and catalysed business intelligence for Voot in two ways: finding their niche and voicing their reach.
  7. Voiro Support has ensured that the Voot team is always top of mind. We have achieved high adoption rates and handled tickets in record time.

Voot has been a customer we took a stand with, and after 2+ years of collaboration, we are extremely proud that our contribution has been a success.

Satish Sawant (Head – Ad Delivery, Digital Ventures Voot-VIACOM18)  says:

“Voiro has supported the Voot team to incrementally improve and manage yield based on pricing intelligence, has built custom executive metric dashboards that empower teams and management with a single view of the entire revenue horizon, in real time. Our days start and end with the Voiro dashboard – with one glimpse, we can track our fill rates and optimise campaigns. Our teams come together not only to solve problems we are facing today but to look at the OTT landscape in the future and build deep tech solutions that help acquire customers, build our brand, control churn, offer stellar customer experiences and delight.”

Ultimately, it is content that drives all revenue and Voiro takes this opportunity to say Kudos to the Voot Originals team – we are hooked to Asur and wait with bated breath for your new releases!

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