The Voiro Blog
You ART not alone!
Musings by Maitreyi Natarajan Since I am from a Liberal Arts college in Pune, I have always been subject to years of taunting and teasing about my fine arts “leanings” by my elitist lawyer and engineer friends – you know who you are! Yes, I also ended up taking several classes in the realm of […]
Digital Advertising & Airlines, Really?
The Guardian shared a really well captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that […]
Who do you want to be – the Hare or the Tortoise?
Well, yes COVID-19 is here. Yes, it sucks. Everyone’s home. We are overworked, underpaid (all this house/child work accounts for NO additional remuneration) stressed and anxious. I attended an interesting ad-tech webinar the other day where they mentioned how the current emotions of solidarity and nostalgia persist in the market. Right from Doordarshan’s Ramayana to […]
Picture Story: Reimagining the Voiro Brand
There are some brands that are hardwired into our DNA. For some in India, it is Limca & Thums Up. Then came Coke & Pepsi and the era of the cola wars. We fondly remember JTM & Airtel, Hutch & Vodafone. The Apple brand and their cult needs no explanation – their brand is valued […]
A Ray of Light: Sales in the times of Covid-19
COVID-19 has fundamentally changed the way we live our lives, from working-from-home to social distancing to hoarding toilet paper! A lot has been said about how Sales and their prospects will react and are reacting. There’s tonnes of blogs telling people to tone down, to skill up, to build relationships now for future sales to […]
Go Automatic In A World Of Stick Shifts.
If we go by what Mr. Arnold Schwarzenegger once said, way back in 1984, machines are going to always keep coming back into the picture. Whether we harness the fear of that classic line “I’ll be back” or make it work for us, machines are here to stay, no matter what and today we are […]
Voiro & The Doors of Perception
I love music so most of my thoughts begin with a tune. In 1967 Newsweek published an article about the Doors titled “This Way to the Egress”. “There are things you know about,” said Ray Manzarek, whose specialty is playing the organ with one hand and the bass piano with the other, “and things you […]
Perfecting Customer Success
What is Customer Success? Let me answer this question by a quote I recently read, that struck a chord with me immediately. “Understand what success looks like to your customers. Make it your mission to deliver the direction, guidance, and experience necessary for your customers to achieve their definition of success and you’ll be successful. […]
Exploring New Frontiers: Voiro in South Africa with Multichoice DStv*
Voiro landed in Johannesburg to conduct a discovery week at one of the leading OTT players in the country, MultiChoice. Before every deployment, we conduct a discovery week to meet and greet teams, and to understand their need of the hour. The rest will be history, because we are a force to reckon with in powering tech for the ad sales universe.
Pivot with Voiro!
We have a new lightweight product called 'Pivot’. This reporting automation module has life changing dashboards that provide sophisticated data analysis and gives publishers of all sizes the power to pivot business decisions in real time.
4 Hurdles in Monetizing Digital Content
What's the biggest challenge digital publishers face in 2020? Monetization. With so much tech innovation giving birth to new solutions to old problems, how is monetization still such a challenge?
Turning OTT Data into Audience Intelligence
Selling OTT inventory is getting tougher, is there a solution? Getting all your resources to work together is a tough ask. Then, there's extracting audience intelligence from your data. You need the right tech and workflows to achieve this.
Ad Ops Trends
The dynamic Digital Advertising industry is constantly evolving. OTT’s and publishers have their task cut out in optimizing their inventory and targeting their audience with relevant ads.
From the CEO’s desk – Striding Confidently Into The New Decade!
Anyone can think of an idea, but it takes a team of dedicated, highly motivated people to keep going at it on a daily basis so they can execute that idea to perfection. Jerry Seinfeld once said “If it is efficient it is the wrong way. The right way is the hard way”. Although the […]
…but an ARM (Ad Revenue Management Suite) For the last 8 months at Voiro, I have lived and breathed our product, and frankly if I were to get a penny every time someone mistook Voiro for being “just” a CRM or for “not being comprehensive enough for a CRM”, I’d have exactly 278 pennies (totally […]
How to Step Up your AdOps Game!
First, the good news! According to the latest PwC Global Entertainment & media outlook (2019-2023) report, India’s OTT video market will grow at 21.8% CAGR from INR 4,464 Cr in 2018 to INR 11,976 Cr in 2023. And now, the not-so-good news! The digital advertising space is only going to get more chaotic, because this […]
Leaning into Learning – Why Continuous Upskilling Matters!
Netflix recently released a documentary about Bill Gates called “Inside Bill’s Brain”. What struck me the most wasn’t Bill’s staggering achievements, both during and since his time at Microsoft, but his constant commitment to reading and learning about the world around us and about the extent of our own human capabilities. We’re surrounded by an […]
Live in Concert: One business lesson from Bono in Singapore
If you are a music lover like me, chances are that you too have enjoyed U2’s music. U2 has been a part of our collective consciousness and I still find myself returning to their music, time and time again. U2 has won 22 Grammy Awards and the album Joshua Tree has a special place in […]
The Future Of Online Advertising – 5 Trends Publishers Should Be Ready For!
Video is the future of online advertising and video content is the most popular form of content online. It is therefore, but natural that video advertising be the most engaging form of advertising. The global average daily minutes spent watching video online is set to grow by nearly 20% to 100 minutes per person in […]
Let’s build the next big thing together – We are hiring!
Imagine a start- up: where you get to work on solutions that impact people – impact you can see in real time, that a group of talented, driven engineers have built from scratch and powered 500 + days of live sports, reality TV and entertainment for leading OTT players in India (one of the most […]
Turning Data into Audience Intelligence — the Voiro way of forecasting revenue
Sales is a tough job at the best of times. As everywhere else, even in the OTT space, alongside the pressure of targets there is the additional stress of communication within large teams and their advertisers, brands, and agencies. With dozens of members of a sales team out there in the market trying to sell […]
Looking Back, Looking Ahead
The Voiro Team Voiro turned 5 in August this year. We promise ourselves a big celebration when we have a moment away from the ‘busyness’ of business. For now, however, we’ve taken the time to share our journey. 5 years might not count for a lot in the grand scale of life but for those who […]
Revenue at Risk
With hundreds of advertisements being shown on a publishing website at a moment in time, ad operations teams are often at their wits’ end to ensure that each one delivers on time, and garners the revenue it was set out to. Furthermore, each advertisement is measured and optimized against metrics that are not necessarily the […]
Challenges Faced in Monetizing Digital Content
Consumers have shifted rapidly from traditional methods of viewing content to digital platforms ever since online versions of publications have been launched. In 1995, only 0.4 percent of the world’s population had access to the internet. Today, that number has swelled to 56.1 percent. The growth of the internet has had a profound influence on […]
Programmatic Ad Buying vs Financial Markets
Programmatic ad buying has seen an upward trend globally. In the US, more than four in five digital display ads are being placed through programmatic transactions. Explosive growth is being experienced even in India, where 65% of all digital ad-spend is done via programmatic. However, the adoption of programmatic in India is still slow, mostly […]
Breaking the bottlenecks in digital media companies
Everyone is moving from traditional offline systems to modern-day digital systems! When you establish an online presence and start acquiring customers through it, your system should be equipped to acquire large quantities of complex data and analyse and extract actionable information from them. As the company grows, the data to be handled on a daily […]
Media Organisations Need to Make the Shift to Data Centricity
Media is one industry that has been impacted most heavily by the digital revolution. With the proliferation of the Internet, readers have increasingly moved online to consume news, entertainment and content. Traditional business models of media companies, which were largely centred around subscriptions and print advertisements, quickly crumbled as consumers now had access to a […]
4 Trends that will Dominate the Indian Media Landscape in 2020 and Beyond
The ‘media and entertainment’ industry is in the midst of a transformation. The quantum of change is more than what we have seen for the last several decades. Digitalization has obviously been the biggest harbinger of change which has led to a perceptible change in how people consume entertainment. Unlike the older millennials who grew […]
2019 May be the Tipping Point for OTT Adoption in India
Globally, the shift towards OTT has been a definitive one. In the US, for example, the number of households using only OTT services has tripled since 2013, to 14.1 million homes in 2018, as per the VAB report. This number is still small in absolute terms, though, given that a vast majority of US houses […]
Will 2019 be the Year of Programmatic Advertising in India?
Programmatic advertising isn’t particularly new, especially in developed markets. It has already transformed the world of advertising in advanced markets globally. Most top end and long tail content providers across the globe are leveraging programmatic advertising to get the most from their content inventory. In the US, for example, programmatic advertising as a share of […]