The Voiro Blog
4 Trends that will Dominate the Indian Media Landscape in 2020 and Beyond
The ‘media and entertainment’ industry is in the midst of a transformation. The quantum of change is more than what we have seen for the last several decades. Digitalization has obviously been the biggest harbinger of change which has led to a perceptible change in how people consume entertainment. Unlike the older millennials who grew […]
Will 2019 be the Year of Programmatic Advertising in India?
Programmatic advertising isn’t particularly new, especially in developed markets. It has already transformed the world of advertising in advanced markets globally. Most top end and long tail content providers across the globe are leveraging programmatic advertising to get the most from their content inventory. In the US, for example, programmatic advertising as a share of […]